Rachel Matos is the Creative Director at Blue Lotus Collective.

After working with dozens of brands in the beauty, food, travel and fashion industry (Neutrogena, L’Oreal Paris, Hampton by Hilton, Target, Kohl’s, Nestle, Barilla, to name a few), Rachel is now sharing her attention to detail and social media know-how with creative entrepreneurs and lifestyle brands that want to master the art of digital storytelling to grow their businesses.

After hitting the academic pavement at School of Visual Arts Columbia University, Rachel, an exhibited artist and award-winning lifestyle blogger at Perennial Chic, worked in the museum field for close to 17 years as a lecturer and programs curator. The Guggenheim, The Metropolitan, Philadelphia Museum of Art, The Bronx Museum of Arts, Norton Simon and LACMA are just a few places she called home.

Utilizing her background in audience development and engagement, Rachel spent 7 years as the Director of Social Media for #WeAllGrow Latina Network and was responsible for leading the company’s approach to online engagement and social media strategy in addition to managing relationships within the blogging community.