Patti comes to Big Brothers Big Sisters with more than 15 years of marketing experience in the for-profit and non-profit sectors. Previously at The Hollywood Reporter, Patti created high-impact brand identity and multi-platform marketing campaigns, innovative advertising and novel strategies to expand market presence and circulation. Immediately prior at the American Film Institute, Patti launched the Creative Services Department, defining department function, structure and control mechanisms, executing creative marketing campaigns to communicate brand value and event presence for high profile entities, and expanding the department to accommodate editorial content and photography + photo editing services while reducing costs and eliminating outsourcing. Patti served as Member of the Board of Directors for the Hands and Feet Project that operates orphanages in Haiti. Patti earned an MBA from Pepperdine University, Graziadio School of Business and Management and a Bachelor’s degree from Westmont College.