Michael Noltemeyer is the founder and president of Merlin Messaging & Strategy, a copywriting and marketing consulting service based in Los Angeles, California. Over the past decade, Michael's writing has driven growth for Fortune 500 brands and Fast 500 startups alike. He holds a B.A. from Yale University and an M.F.A. from the University of New Mexico and has served on the faculty of several different English departments, most recently at the University of Massachusetts Lowell.