Laurel Mintz has built a career that blends her deep personal passion for food, wine, and lifestyle with considerable business acumen and legal expertise. Her love of food and wine began during her college years in Santa Barbara, pouring wines and producing events for Geisinger Winery. Laurel then moved east to attend Rutgers University, where she received both her JD and MBA, and began to expand her taste buds nationally.

Laurel continued to fill her appetite for the creative industries while in Philadelphia, marketing and producing special events for the city’s only five-star Mobil and three-star Michelin rated restaurant, Le Bec Fin, working closely with acclaimed chef, George Perrier. While east, Laurel also developed and executed the marketing strategy to launch the Public House Restaurant Group, helping to open their flagship restaurant and subsequently expand them nationally.

Upon returning to her native home of Los Angeles, Laurel took on the role of Executive Vice President and In-House Counsel for Bassett, a national retail brand, and subsequently began consulting for beauty, food, beverage, and consumer brands, founding Elevate My Brand in 2010.

Laurel has followed her passion by consulting brands from ideation to execution, working with startups to multi-million dollar companies, and continues to distill her love and hunger for elevating food, wine, and retail brands globally.

Laurel sits on the board of directors for Change America, The Fender Music Foundation, Totally Fabulous Females, and Startup Demo, and is an advisor to the Los Angeles Chapter of Girls in Tech. Laurel is a mentor with Jewish Big Brothers Big Sisters of Los Angeles and has been a member of the California Bar since 2006.