Jessica Hawthorne-Castro is the Chairman and CEO of Hawthorne Direct, a leading analytics and technology based agency that has specialized in accountable brand advertising for nearly 30 years. Jessica’s leadership role involves innovations in analytics, marketing attribution and fostering service-oriented relationships with the company’s high profile clients, helping them to envision, create and execute powerful advertising campaigns that build brands and ignite consumers. To date, her clients have included 3M (Command, Post-it, Scotch-Brite), Armor All, Audible, BLACK+DECKER, Brother, Carbonite, Dyson, Hamilton Beach, HomeAdvisor, Hoover, Lifestyle Lift, L’Oréal, PETA, Remington, Transamerica, United Healthcare and more. She is based in Los Angeles, the company's headquarters, along with Hawthorne Direct's creative, media and production teams.

Prior to joining Hawthorne Direct, Hawthorne-Castro was a successful TV literary agent with William Morris Endeavor (formerly Endeavor), one of Hollywood's top, full-service talent agencies representing writers, directors and producers for television. As the agent for an impressive list of WME's top TV talent, she identified and negotiated opportunities for shows airing on all major broadcast and cable television networks. She also packaged key elements necessary to develop shows, working regularly with executives from ABC, CBS, Fox, NBC, HBO, USA, Bravo and others. In this capacity, Hawthorne-Castro assisted the creators of numerous top-rated programs, including Entourage