Dr. Bruce Isaacson is President of MMR Strategy Group, a research and consulting firm providing surveys and marketing expertise for intellectual property litigation and claim substantiation. MMR also conducts research and strategy consulting for commercial clients.
Dr. Isaacson has provided surveys and expert testimony in a variety of venues for matters involving advertising, trademarks, and consumer attitudes and behaviors. He writes and teaches on topics relating to marketing, research, and strategy, and is on the editorial boards of The Journal of Business-to-Business Marketing and The Trademark Reporter.
Dr. Isaacson holds MBA and Doctor of Business Administration degrees from Harvard Business School, where he was a Dean’s Doctoral Fellow and a Baker Scholar. He also holds a Bachelor of Science degree in engineering from Northwestern University.